doorplate comes to mind because a one-line headline on a few “friendly” pieces of paper has an associative mood surrounding it, surrounding the center of its meaning, not just the meaning of the letter-symbol surface. This is the point at which I cautioned against “Never You’re abstracting too much…,” “Don’t get hung up on stiff idioms and jargon,” or “Leave the scent of the earth… as much of the original material as possible” when creating a one-line headline. This is the point. The minimum necessary “conceptualization process” is important, and should not be unnecessarily reduced to a “concept.
- Ideas p. 141
The string on the label is a hook to recall specific things associated with the string. - It is better to keep suggestion from abstract concept as long as possible, rather than to keep abstract concept separated from context. - Increase opportunities for associative connection.
relevance - Connected by the associative meaning of words - KJ method from surveys is the most difficult. - The Parable of the Floating Grass and the Trees
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