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1 Literal meaning of the word
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2 Expansion of associative meaning
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3 It’s a combination of those things, and then you say, “Oh, there’s some relationship between A and C.
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KJ method from surveys is the most difficult. because they do not share the associative meaning of the words used by the survey respondents.
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So it is easier to connect by asking questions like, “What do you think the word X means?” to someone who seems to share the word. to get the word out of them and make it easier to connect.
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