2019-02-25

  • You don’t have to convince anyone you don’t need to convince. - It’s tautology-ish, but I thought Dare to write the obvious was important, so I wrote it. - I changed it to “don’t try to convince people you don’t need to convince.” - A little less tautological.

  • When others have an opinion that differs from one’s own, one often feels as if one has to convince them of it.

  • Others are often “[People who don’t need to be persuaded.

  • If others have different opinions from you, it often “doesn’t matter”.

  • If someone has an opinion that differs from yours, it does not mean that you have been denied the right to hold that opinion.

  • There is no need to feel as if your existence is threatened and to be defensive.

  • Don’t spend money on trying to convince people who don’t matter.

    • The cost should be spent on persuading a very small percentage of “those who need to be persuaded”.
    • What determines if someone needs to be persuaded or not?
    • It is whether or not the person’s opinion will affect the probability and timing of achieving the Target that you want to achieve.

relevance - Do not persuade people who are not your intended target - Determine who to persuade - Not a customer.


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