Suppose you create a product and present it to the audience, and the audience says that they do not feel the product has value.

If that audience is not your intended target, don’t bother. I don’t even have to explain what it’s worth. The effort to explain value should be used for the intended target.

When Gunosy came to Unexplored, I tried it out and didn’t really feel like continuing to use it. However, Gunosy was successful after that. I just wasn’t the intended target. Gunosy was observing the behavior of their intended target audience and improving their products based on the data. There was no value in the opinions of people who were not their intended target.

This experience helped me understand that I was not the intended target when Telorain came unexplored.

This page is auto-translated from /nishio/想定ターゲットでない人を説得しない using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.