When disruptive innovation in the form of “inferior performance takes over the market,” experts on the incumbent side often argue that “this is inferior in performance to the existing one.”
There is not much information in this claim. The innovator side knows that performance X is inferior to the existing one. Often they intentionally lower it. Because it leads to another performance Y higher. See also: Strategy Canvas.
The innovator does not need to convince existing experts. Whether or not what he creates becomes an innovation depends not on the opinion of that expert, but on whether the customer likes it or not.
relevance - Don’t persuade people you don’t need to persuade.
This page is auto-translated from /nishio/イノベーターは既存専門家を説得する必要はない using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.