What is a contextual prototype? →Prototype to verify if users perceive value in the story
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Websites, TV commercials, catalogs, instruction manuals, etc.
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Video and image processing
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Promotional Video
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handling instructions
- Only the innovative parts are explained, while the rest of the product is used from conventional products.
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Magazine ads
- Replace the advertising page in the magazine with that of the product in question.
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User Perceived Value: Design, Function, Story
- Design → design prototype.
- Function → functional prototype.
- Story → Contextual Prototypes
- Recognize in this order
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Contextual prototypes are prototypes of whether the user perceives value in the story
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