Social Physics

• Social Physics: The New Science of “How Good Ideas Spread - Alex Pentland - Alex Pentland

• Amazon

  • social physics
  • The most important concepts “Idea flow” and “social learning”
  • quest
    • Definition: the use of social networks to gather ideas and information
      • Part of the flow of ideas
    • Found a good idea
    • Link to good decision making
    • What is a social network?
      • Twitter can be seen as a person writing a small blog post.
      • Verbal conversation included
      • Information exchange through people
  • Idea flow - Foundation of [wisdom of crowds
    • engagement
    • What is Engagement?
      • Occurs primarily within groups of peers social learning.
        • code of conduct formation
      • Formation of coercive [social pressure
    • For example, Cybozu has a code of conduct that considers information sharing to be a good thing, and social learning is actually taking place by watching other people share more and more information.

• Is information sharing a good thing?

• p.47

• It has been observed that when the information distribution rate is high, echo chambers occur and performance drops.

• An online financial trading service where you publish your trades and get paid when they are imitated.

• Horizontal axis “speed of flow of ideas” is the amount of imitation of transactions

• Interventions to ensure an appropriate level of speed at which ideas flow

  • Specifically.
    • Informing the Isolated.
      • Mixing the flow of ideas to increase the diversity of ideas
  • Improved performance
  • Markets Insight: Wake up to theTwitter effect on markets | Financial Times

• The quest for good results

  • Social learning is extremely important
    • Combining successful imitation of others with personal learning is superior to personal learning alone
  • Diversity is important - Avoid [echo chamber
  • People who behave irrelevantly to others are important.
    • May have information that counteracts the effects of social impacts
    • I can’t tell if you’re a wise man or a freak.
      • In the case of Eatlo, we could determine this by looking at the performance
    • See if there is a common opinion
    • I don’t think that would filter out the common trait of “going against the grain of common sense” when there is simply an innocent who goes against the grain…

• collective intelligence

• Groups perform better than isolated individuals.

• Patterns of interaction that contributed to the emergence of collective intelligence

  • Evidence for a Collective Intelligence Factor in the Performance of Human Groups

• Most Contribution

  • Participants in the conversation are speaking equally.

• next in line

  • Social intelligence of members
    • Ability to read the social signals of others
    • Tends to be higher for women.
    • Groups that included women fared better. relevance Meeting mediator

• 

• p113

• If you talk only to one person, the circle gets closer to that person.

Flow of Good Ideas p111

• Number of ideas

• Density of exchange

  • Like” for a statement What?” and other reactions

• Diversity of ideas

• How do we distinguish between many and diverse?

  • Methods for Evaluating Diversity of Ideas p139
    • Distinctive Idea Methods
    • bronze-vessel and bell inscriptions found at the imperial palace, etc.
      • Predicting what others will say
      • If the prediction is correct, we ignore that information because it’s already common knowledge.
    • the wise
      • Find people who can predict other people’s behavior and yet act differently
      • Being predictable means you have a good understanding of common social perceptions.
      • If you act differently on it, there’s some reason for it.
        • You have information that others don’t have, etc.
        • Maybe it’s just a blessing in disguise?
    • Third way
      • People who often hold similar opinions are not considered independent

• Social Network Incentives

• 

• Cybozu’s work bar is a system that rewards “support for activity expenses” for actions that “involve people from other departments in a joint event.

mathematic model

From the Table of Contents

• social physics

  • Practical Social Sciences
  • Social science based on rich data
  • data-driven society
  • Promethean fire

• Found a good idea

• Leading to better decision making

  • Creativity is not the talent of an individual but the wisdom of a crowd The wisdom of crowds

• Social Learning Networks

• The rapidity of the flow of ideas and the wisdom of the crowd

• How to improve the flow of ideas around you

• Network tuning improves results

• quest

• Idea flow

  • Foundation of Collective Knowledge

• custom

• Priority Criteria for Selection

• curiosity

• What it takes for habits to take root

• Collective rationality, but not individual rationality.

• The Meaning of Common Sense

• engagement

  • Why collaborate?
  • Why act as part of a group?
  • social pressure
  • incentive
  • exchange (of letters)
  • Domination and Conflict

• idea machine

  • collective intelligence
  • Patterns of Exchange
  • Make the group smarter.
  • Engagement and Productivity
  • Iteration and creativity in exploration and engagement
  • Improve the flow of ideas

• Improve the organization

  • Visualization of exchange patterns
  • Formation of collective intelligence
  • Visualization of who is talking to whom
  • Regulate engagement with visualization
  • Improved exploration
  • Evaluate diversity of ideas
  • social intelligence
  • charismatic leader

• Adapting the organization to change

  • social network
  • incentive
  • Rapid organization
  • Responding to disruptive change
  • Red Balloon Challenge
  • Organizations under stress increase engagement.
  • trust
  • social signal

• Data-driven cities

• data-driven society

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