• We need a clear and simple explanation of the systems approach and systems thinking.

  • A system is composed of several elements, and the elements influence each other. We see things as such a system.

  • Example

    • Abstraction of grocery stores, research firms, software vendors, etc. in the form of “providing value to customers and getting paid for it”.
    • And if you apply Facebook to it, users are not customers because they are not paying for it.
    • So who are the customers? Advertisers

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