go with the times

• wave metaphor
• surfing When the wave comes, you have to ride it at the right time.
• You can forgo the ride.
• But you can’t ride a wave you didn’t ride later.
  • There’s nothing you can do but say afterwards, “I should have ridden it.”
• Tight decision-making grace period
  • There are aspects where the disadvantages of postponing a decision are significant.
  • You must decide quickly whether to get in or not and have no regrets either way.

The waves come again and again.

• Good waves may be rare, but the waves themselves come again and again.
• You can’t just ride the best waves well without experiencing riding waves.

relevance - strike while the iron is hot

• We have to ride this big wave.

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