- Schumpeterian competition
- The premise of sustainable competitive advantage is not valid. Gain temporary competitive advantage up the chain Ability to change with the environment → Dynamic Capability
Ability to recombine resources capability. Making routine a “recombination process
Sensing and Sizing David Thies..
- sensing
- Ability to perceive opportunities and threats
- search at [Carnegie school (of economics)
- Ability to perceive opportunities and threats
- sizing
- Investing in distant business opportunities.
- Tend to avoid excessively due to high uncertainty
- Knowledge-seeking investments
- →Failure to → competency lap. Embedding management’s sensing and sizing capabilities in the organization allows the organization to gain dynamic capability
- Investing in distant business opportunities.
Simple Rules Strategy Kathleen Eisenhart.
- Ensure that only a limited number of simple rules are enforced as a routine.
- Flexible decision-making to suit the situation Organizations gain dynamic capability by simplifying decision-making rules for organizational members
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