dogfooding trap

• We use our own product X ourselves on a daily basis (dogfooding)
• Since everyone in the company is a user, the accumulation of know-how occurs much faster than the market average.
• This results in a situation where most people in the company have “knowledge N that has a high cost of acquisition for most people in the market”.
• To achieve a certain goal:.
  • Low cost to use X for those with knowledge N
  • Low cost to use another product Y for those who do not have knowledge N
    • Because knowledge N is high cost, “obtaining knowledge N and using product X” is also high cost.

continued: Dogfooding hinders knowledge acquisition….

relevance

• /sta/complicated-complex-adaptation.

  • The people who are dogfooding, so to speak, are paralyzed by the difficulty of the subject.

  • You’re not going to be able to recognize the “difficulty” that the majority of the market will perceive.
  • The “difficult-to-learn knowledge N” is assigned the word “Vertanshaun” meaning “worldview”.

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