- dogfooding trap
- dogfooding will increase understanding and attachment to their products in the short term
- This in itself causes a “bias within the company to choose its own product X as a means of solving problems.
- In situations where the majority of the market would choose another company’s product Y instead of X, members of the organization would choose X.
- This bias is self-reinforcing.
- The organization’s members do not gain knowledge of Y by not having the experience of using Y.
- It keeps Y from being considered “an inferior choice to X” only within that organization.
- In the long run, this bias of “perception gap with the market” will be fatal to the organization.
- counter-measure
- Positively evaluate the act of trying another company’s product Y
- Respect the decisions of new members of the organization, especially
- He has not yet mastered X. This is the advantage of “being able to serve as a sample of the market”
- If he wants to use another company’s product Y, that is the natural reaction of the market.
- Pressuring him to say, “Why don’t you use X?” undermines Organizational Knowledge Acquisition opportunities.
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