Notes on playing a game called [NishioGames - RoboMasterS1 assembly section was completed.
- A meta look back at the video editing process
- Assembled and photographed for about 3 hours on the night of 8/23
- I bought Premiere Pro on the evening of 26.
- Three weeks since the final video of the assembly section was uploaded today, 9/14.
- You mean one week per hour of original video.
- It seems to me that taking a long video slows you down because of the “where do I split it up” problem.
- And we can’t shoot the outro until we split it up and finalize the content.
- A shorter shot might be more efficient.
- If you put up two videos a week, that means each original video is 30 minutes long.
- I’d prefer a pipeline that takes one pomodoro of the main story and an intro-outro together.
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40% from external sources, 17% from search
- Surprisingly large number of searches
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9% of impressions are recommendations within YouTube
- As this increases, the “segment that reads a lot of YouTube videos” is watching their own content one after another.
- I want to increase
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I don’t know why some segments are not showing impressions figures.
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Browse Features is a segment of the channel’s post-subscription page and a bunch of other stuff.
- When you subscribe, you’ll see a list of recent videos on the app’s home screen, or something like that.
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Right now, I’m making 40% on External.
- Most of them are my Facebook and Twitter posts, so they don’t contribute much to the increase in subscriber base.
- We need to create a situation where we can consistently earn IMPRESSIONS with YouTube Search.
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The game’s clear condition is “1,000 Subscribers,” although the View is a prominent indicator, so attention tends to focus on that.
- Currently 29 people, so progress is about 3%.
- Acquisition of new users is important
- But to do so, we need to increase our exposure on YouTube.
- This is a black box.
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The next tuning point would be the impression click-through rate.
- The choice of title and the way the thumbnails are made make a clear difference.
- Getting impressions is meaningless if they are not viewed.
- Phenomenon that the chassis version is not seen.
- 3, 4, and 5 are all low across the board for assembled videos with a “category + number + content” structure.
- Even if there is a manga that looks interesting at a manga cafe, if there are only three volumes, I won’t read it.
- However, as for assembly videos 3, 4, and 5, they are inherently bad.
- To begin with, it is “the 3rd~5th of a 3 hour video divided into 7 pieces”.
- Not independent content as a stand-alone video
- Increasing click-through with thumbnails does not lead to customer happiness.
- I prefer it when people see “Let’s open the package” and say, “Let’s watch the next video.”
- I checked and the end screen for episode 3 didn’t specify episode 4, probably because there was time left before it was released.
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In the beginning, the number of videos was small, so we were fixed and linked to each other, but as the number of videos increased, we stopped.
- For example, people who started watching this channel with “I played with it”, which has the most views.
- It’s pointless if you get “played” on the end screen of another video.
- If it is a continuation, it MUST specify the next video
- Still, there are two slots left, and until now I’ve been tuning this one.
- Trust YouTube’s algorithm to change to “recommend the best video for the user”.
- The other should be “latest video”.
- As the number of videos increases, the system concentrates search inflow access to the latest videos.
- For example, people who started watching this channel with “I played with it”, which has the most views.
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Increased search inflow
- Thinking about voice input search, open difficult-to-type strings to kana.
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RoboMaster S1: https://amzn.to/2ZlPHsF
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- Thinking about voice input search, open difficult-to-type strings to kana.
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What we would like to target in the future
- Submission as in the game
- 1: Increased click-through rate: now 7.1
- 2: Improvement of impressions via recommendations: 9% now 1.6K
- 3: Improve search impressions: aim to increase actual number by 677 (6.2%) in the next 3 weeks.
- If we narrow the range to the most recent 1w.
- Click-through: 4.6
- Recommendation impressions: 9.1
- Search impressions: 14.2
- Only the click-throughs are getting worse.
- The “I’ve played with it” and “I’m going to open it” that were over 10% in the 3W are down considerably.
- In other words, videos, to begin with, “have a high click-through rate when they are first published, and then it goes down.”
- Click-throughs in a short period of time are strongly influenced by the timing of the most recent video release and that video, so you probably shouldn’t worry too much about it.
- Would it be better if it were limited to search impressions only?
- Theoretically, yes, but we don’t have a large enough sample size for the statistics to make sense at present.
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