2019-02-16
- When a new social networking service is just starting out, its users are a set of early adopters - leeway situation 1-2
- This situation is favorable for users, but not for SNS operators
- The more users, the easier it is to monetize.
- The “number of users needs to increase” is hypothetical.
- Often the number of users becomes a quantitative KPI and becomes an objective apart from whether it really matters
- The more users, the easier it is to monetize.
- Average value is diluted when user expansion policies are implemented.
- leeway situation 3
- Resource-hungry people start fighting each other.
- Early adopters are leaving that social networking site.
- This makes social networking disposable.
- So why don’t we concentrate on the early adopters to prevent that from happening, and not have an expansion policy?
- A model that charges from early adopters is unlikely to be viable.
- The paid SNS market is scorched because there are too many free SNSs being offered to attract users.
- Where’s the salon?
- It is a closed, paid community.
- Not a group of early adopters.
- A model where people with productive capacity produce content and people who consume content pay for it.
- A model that charges from early adopters is unlikely to be viable.
- How about “social networking on the run” as a solution to these compositions?
- design
- Create SNS A
- When SNS A takes an expansion path, a new SNS B is created at the same time
- Send B invitations to A’s initial users.
- Provide automatic multi-posting from B to A
- Ensure that reactions on A can be seen on B if you want to see them.
- Repeat after this as many times as necessary.
- What happens.
- As SNS A expands and value is diluted, early adopter X moves to B
- X is communicating on B
- Late majorities on SNS A misidentify X as if X were active on SNS A
- design
2023-03-27
- Related: Move the good stuff.
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