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2019-02-16

  • When a new social networking service is just starting out, its users are a set of early adopters - leeway situation 1-2
  • This situation is favorable for users, but not for SNS operators
    • The more users, the easier it is to monetize.
      • The “number of users needs to increase” is hypothetical.
      • Often the number of users becomes a quantitative KPI and becomes an objective apart from whether it really matters
  • Average value is diluted when user expansion policies are implemented. - leeway situation 3
    • Resource-hungry people start fighting each other.
    • Early adopters are leaving that social networking site.
    • This makes social networking disposable.
  • So why don’t we concentrate on the early adopters to prevent that from happening, and not have an expansion policy?
    • A model that charges from early adopters is unlikely to be viable.
      • The paid SNS market is scorched because there are too many free SNSs being offered to attract users.
      • Where’s the salon?
        • It is a closed, paid community.
        • Not a group of early adopters.
        • A model where people with productive capacity produce content and people who consume content pay for it.
  • How about “social networking on the run” as a solution to these compositions?
    • design
      • Create SNS A
      • When SNS A takes an expansion path, a new SNS B is created at the same time
      • Send B invitations to A’s initial users.
      • Provide automatic multi-posting from B to A
      • Ensure that reactions on A can be seen on B if you want to see them.
      • Repeat after this as many times as necessary.
    • What happens.
      • As SNS A expands and value is diluted, early adopter X moves to B
      • X is communicating on B
      • Late majorities on SNS A misidentify X as if X were active on SNS A

2023-03-27


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