from SHIFT: The Art of Innovation The birth of USB flash drives
- We want to create a new mainstay product using compact flash memory.
- The Floppy Era
- Small capacity, touchable floppy
- High-capacity, untouchable file transfer over the Internet
- Over 100 ideas were all on this trade-off bias.
- →What can be touched with large capacity? →USB flash drive
- Research after the idea was conceived found similar products already on the market.
- Why wasn’t it popularized?
- Driver installation required
- Can this be solved? → Discover the technology that solves it
- The T and C in Business Model Technology Consumer Experience have shifted.
- Business model “how customers understand the value and buy” is weak.
- →Sell to major manufacturers, abandoning the principle of self-sufficiency.
- IBM began marketing the product as its own brand.
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