Six-week review

• 10/3 in 3 weeks since [Three-week review

Written on 9/30

• Running a YouTube channel, currently my brain thinks of it as a game similar to Factorio (yeah).
• Currently, the game is to reach 1,000 channel subscribers.
• The number of subscribers went through the roof in the beginning and then slowed down. This is because there was a segment of “people who found out I started YouTubing and registered for that reason alone,” and I had used up that segment.
• In order to increase the number of registrants, it is necessary to reach a different audience.
• This means, inevitably, that we should not be eager for “inflows from Facebook”.
• Compared to the third week, impressions via search have increased 2.5 times and impressions via recommendations have increased 3 times, and the recent situation is that an increase in subscribers roughly proportional to the number of video submissions has begun to occur.
  • This is what I chose as the third week, saying “this would be the right KPI”.
• So, what are the important indicators other than Analytics in advancing this policy?
  • It is a throughput of video releases
  • If you turn a 3 minute video into a 10 minute video, the editing cost increases faster than O(n) and costs 4 times as much, but the number of subscribers probably does not quadruple, at most it is 1.1 times.
    • Dots and surfaces, now is the phase where you should put up surfaces with many videos instead of making one high quality video.
  • So the play is to emphasize “smaller batch sizes, compressed work-in-process inventory, and speedy release. In other words, it’s Theory of Constraints and Factorio.
• Winterized with only 1 more registrant in 12 days between 9/9 and 9/20
  • Past that, the past week has been “100% more subscribers the day we release multiple videos.”
  • The coefficient between the number of videos published and the number of subscribers is still less than 1, but it is beginning to grow linearly.
  • If we continue to build on the current linear growth, we should switch to exponential growth at some point, and although the timing of that switch is unknown, I am beginning to think that it may not be as far away as we think.

10/3

• 
• Impressions approximately tripled

• old 40% from external sources, 17% from search

  • 45% from external sources, 17% from search
    • 
    • You’re getting more and more via Twitter.

• old 9% of impressions are recommendations within YouTube

  • Percentage of total impressions decreased to 7.3%.
  • 144 to 386, so the actual number has doubled.

• The decision to have Most Recent on the end screen has worked beneficially.

  • 

• impression click-through rate

  • 
  • I don’t see much clear improvement.
  • It has been observed that the click-through rate is decreasing progressively with time since publication
  • In fact, it is meaningless as statistical information unless you can provide the “click-through rate in the first week after the video’s release” for each video.
  • There is value in looking on the wrong side.
    • 

View rises moderately

• 

Goals set 3 weeks ago

• 1: Increased click-through rate: 7.1% → 4.4
• 2: Increased impressions via recommendations: 9% of 1.6K
• 3: Improve search impressions: aim to increase actual number by 677 (6.2%) in the next 3 weeks. track record
• 1: Increased click-through rate: 7.1
• 2: Increased impressions via recommendations: 9% (144) of 1.6K → 7.3% (386) of 5.3K, almost double
• 3: Improvement of search impressions: 677→2217, about 3 times
  • 
• We want to improve non-search inflows within YouTube.
  • Channel Pages and Browse Feature also tripled.
  • Suggested Video is 6x
  • Inflows from playlists and playlist pages have increased considerably in percentage terms
    • I wasn’t taking advantage of the playlist at the three-week mark.

Audience had been stagnant for a long time, but began to grow.

• 
• I stopped using the standard line, “If you enjoyed it, please give us a high rating and subscribe to our channel.”
  • Please only subscribe to our channel.
  • We tried to convey the benefits of subscribing to the channel.
    • I plan to upload a sequel, so subscribe if you’re interested.”
  • Maybe it would be better to explain explicitly how to subscribe to a channel, since many people don’t seem to know how to do that.

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