- Conditions that reduce productivity in brainstorming. Nominal groups” are generally better (work in isolation without interaction and combine results later)
Particularly noticeable in the following cases
- when there are many people
- When the experimenter is present.
- When speaking orally and recording
- Compared to writing on paper
- The difference between brainstorming and “individual nominal” is greater than the difference between brainstorming and “same-seat noninal”.
“nominal groups”
- people performing individually with no interaction, whose productivity is then combined
- Nominal Brainstorming
Mullen, B., Johnson, C. and Salas, E., 1991. Productivity loss in brainstorming groups: A meta-analytic integration. Basic and applied social psychology, 12(1), pp.3-23.
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