People who argue that brainstorming is meaningless often cite as an example the 1991 paper by Brian Mullen, Craig Johnson &Eduardo Salas Productivity Loss in Brainstorming Groups: A Productivity Loss in Brainstorming Groups: A Meta-Analytic Integration by Brian Mullen, Craig Johnson &Eduardo Salas published in 1991. Anyone can read the paper for free by searching for the PDF file. However, in A Review of Brainstorming Research: Six Critical Issues for Inquiry by Scott G. Isaksen, published in 1998, he says, “No, no, wait a minute. No, no, no, no, no, wait a minute. It’s not fair because the brainstorming method used in the study is wrong to begin with. It’s not fair. These research results have made a significant contribution in terms of sorting out the causes of team brainstorming that are reducing productivity. I am sure that many companies are aware of the issues identified in these studies, and are covering them to some extent, so I think it is somewhat wild to say that “brainstorming = waste. I think it is a little bit wild to say that brainstorming is a waste of time. https://twitter.com/kur/status/1434477224409718784?s=21
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