It is better to do new business in a way that does not bear the company’s name so that the failure of new business does not tarnish the company’s sign, and if you put a sign on it poorly, there will be a mismatch where Lagarde will buy the new product.
see Is the company’s sign a stumbling block to new business?
This page is auto-translated from /nishio/新規事業と会社の看板 using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.