- Drucker.
-
The new translation is Innovation and Entrepreneurship.
- At that time, the word entrepreneurship had not yet been translated into entrepreneurial spirit.
-
Part I. Methods of Innovation
- Chapter 1: Innovation and Entrepreneurship
- Definition of Entrepreneur
- change agent
- Entrepreneurial Risks
- Chapter 2: Seven Opportunities for Innovation
- What is Innovation?
- System of Innovation
- The Seven Opportunities
- Chapter 3: Exploiting Unexpected Successes and Failures The First Opportunity
- Unexpected Success
- Demands for Innovation
- What Unexpected Success Means
- unforeseen failure
- Role of Analysis and Perception
- Unexpected external changes
- Chapter 4: Finding the Gap Second Opportunity
- performance gap
- recognition gap
- value gap
- process gap
- Chapter 5: Finding Needs Third Opportunity
- Process Needs
- Labor Needs
- Knowledge Needs
- Five Assumptions and Three Conditions
- Chapter 6: Understanding Changes in Industrial Structure The Fourth Opportunity
- Instability of industrial structure
- In the automotive industry
- Innovation opportunities for outsiders
- When changes in industrial structure occur
- Simple things succeed.
- Chapter 7: Focusing on Demographic Change Fifth Opportunity
- Demographic Change
- Demographic change is an opportunity for innovation
- Analysis of demographic change
- Chapter 8: Capturing Changes in Perceptions Sixth Opportunity
- be half empty
- Blacks, Women, and Middle Class Consciousness
- A Matter of Timing
- Chapter 9: Utilizing New Knowledge Seventh Opportunity
- Knowledge-driven innovation lead time
- Knowledge Combining
- Conditions for Innovation through Knowledge
- Risks specific to innovation by knowledge
- The Risks and Attractiveness of High Tech
- Chapter 10: Innovation through Ideas
- Too ambiguous.
- its chivalry
- Chapter 11 Principles of Innovation
- Principles and Conditions of Innovation
- The Three “Don’ts” of Innovation
- Three Conditions for Successful Innovation
- Chapter 1: Innovation and Entrepreneurship
-
Part 2: Entrepreneurship
- Chapter 12: Management as an Entrepreneur
- A Guide for Entrepreneurs
- Chapter 13: Entrepreneurship in Existing Companies
- being an entrepreneur
- Management Policy for Entrepreneurship
- Specific measures for entrepreneurship
- Evaluation of innovations
- Organizational Structure for Entrepreneurship
- Evaluation and Measurement Methods
- Human Resources for Entrepreneurship
- Tab for Entrepreneurship
- Chapter 14 Entrepreneurship in the Public Sector
- Reasons for failure to innovate
- Entrepreneurial principles of public institutions
- Need for innovation in existing public institutions
- Chapter 15: Venture Management
- Need for market orientation
- Financial Outlook
- Building a top management team
- How founders should contribute
- Third Party Advice
- Chapter 12: Management as an Entrepreneur
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Part 3: Entrepreneurial Strategies
- Chapter 16 Total Strategy
- all-out attack
- Road to Success
- Magnitude of Risk
- Chapter 17 Guerrilla Strategy
- Creative Imitation Strategies
- Judo Strategy
- Chapter 18 Niche Strategies
- customs clearance strategy
- Specialized Technology Strategies
- Specialty Market Strategies
- Chapter 19 Customer Creation Strategies
- utility strategy
- pricing strategy
- situation strategy
- Value Strategy
- Chapter 16 Total Strategy
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End of Chapter Entrepreneurial Society
- The Society We Need
- Things that don’t work
- The Individual in an Entrepreneurial Society
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