I would like to express ideal in qualitative. The “concept” framework

The trap of setting quantitative goals

Express ideals qualitatively

  • to whom
  • What do you want me to say?
  • target and value in marketing
  • Easy to use.” “Easy for whom?”
  • Abstract language is prone to differences in interpretation. If we do not use more concrete, more sympathetic ideal language, we increase the risk of failure to achieve common understanding in a diverse organization. - Abstract Words method that encourages concretization by discussing how you want specific people to say specific things, rather than discussing concepts in Abstract Words.

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