As we have already mentioned, valuable ideas may occur to you during the process of making a piece of paper, group organization, type-A diagramming, or type-B writing. We should never neglect these “occur to one” ideas. The most important aim of the KJ method is that these small ideas, however modest they may seem, will often have a cumulative effect and eventually bear a very valuable and large fruit.

I instruct people to write down on sticky notes anything that comes to mind while working on the KJ method, even if it seems irrelevant at first glance. Because if you don’t write it down, you’ll forget it and I think forgetting is “doing it poorly.”


This page is auto-translated from /nishio/ふと思うものを粗末にしてはいけない using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.