- Purchase Intention Survey
- Prototype according to the actual buying process
- Prepare a mock-up storefront or website
- Reduce the cost of creation by dividing the prototype into three parts - Three prototypes of function, appearance, and context
Case 1 (B2C)
- Renting out an electronics store
- Putting appearance prototypes on the shelf
- Place catalogs and pop-ups (contextual prototypes)
- No need to prototype features because consumer electronics retailers usually buy without trying features
- Fake magazines and TV commercials available.
- We can look for differences between the groups that saw it and those that didn’t. Case 2 (B2B)
- If a product requires a higher-level decision, design it with that process in mind.
- Research to identify medical equipment needs
- Exterior prototypes installed.
- Prototypes to confirm functionality are also available.
- Prepare spec sheets and instructions as contextual prototypes
- However, the majority of the instructions are for the previous product, with only the new features inserted post-its.
- Handed out pre-order sheets, special offers available if you book here.
- →40% of people purchase action
What users value
- Feature
- design
- story
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