principle of consistency

• Psychology of wanting to be consistent with what we have done in the past

• It looks like a technical term, but it doesn’t sound like that?

  • Probably coined from Shuji Shigeta’s “The Psychology of Marketing: Why People Buy.

• relevance

• Door-in-the-face technique　Cialdini (1975)

  • https://en.wikipedia.org/wiki/Door-in-the-face_technique

• Low-Balling Technique in Psychology: Definition & Overview（Cialdini (1978) ）

  • https://study.com/academy/lesson/low-balling-technique-in-psychology-definition-lesson-quiz.html

• see principle of reciprocity

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