positioning

• Michael Porter classified the positions of companies in three ways

• market leader

  • No. 1 in sales
  • Cost Leadership Strategy
    • Strategies to maintain market share by using economies of scale to maintain the lowest cost in the industry

• market challenger

  • 2nd to 3rd place in sales
  • differentiation strategy
  • Strategy to capture market share by adding value through differentiation

• market nicher

  • Companies with small market share
  • Focused Strategy
  • Focus management resources on specific customer segments, regions, etc. to ensure niche topNiche

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