When a company formulates a market strategy, it analyzes the business environment and then considers how to outperform the competition and provide its customers with better products and services. In contrast, a non-market strategy is one that seeks to create a business environment, such as laws and rules, favorable to the company’s business by working around it with strategic intent. The Age of Survival for “Non-market Strategies” - New Ideas that Change the Business Environment are the Key to Overseas Business Development | NRI Journal | Nomura Research Institute (NRI)
Companies need to have not only a strategy in a market economy (market strategy), but also a strategy that addresses non-market factors (non-market strategy).
- [MBA class notes: what is non-market strategy - The tracks go on, forever - Georgetown MBA Study Abroad https://road-to-georgetown-mba.com/2018/03/27/%E6%8E%88%E6%A5%AD%E3%83%A1%E 3%83%A2%EF%BC%9A%E9%9D%9E%E5%B8%82%E5%A0%B4%E6%88%A6%E7%95%A5nonmarket-strategy%E3%81%AE%E5%B0%8E%E5%85%A5/]
- The real world is not a completely free market environment.
- Related: information asymmetry.
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