errand

The progress that the customer wants to accomplish is called an “errand (job). When a customer buys a product, he or she does not “buy a thing” but rather “hires a product to complete an errand.

Since it does not say much, it should be taken as a simple “I wonder if there is such a way of interpreting it. If you want to know more about it, search for “Christensen’s job theory” or something similar.

• In the case of a physical tool (like a drill), there is an aspect of “buying something” (paying a cost for ownership) because you buy it and don’t immediately throw it away when you are done with your business (drilling), but with subscription software and the like, it is cancelled when you are done with your business, and with free web services If it is a free web service, it will not be accessed once the business is done.
  • The lower cost of dismissal after business is done has made it easier to do so.

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