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  • Crowdstorming How to create ideas by fully leveraging forces outside the organizationideas

  • Amazon

    • How crowdsourcing is applied to idea creation
    • An extension of the crowdsourcing logo creation process.
  • Not appropriate if taken in the “it’s easy for the crowd to come up with ideas” way.

    • You get “a massive pile of opinions by a crowd with no expertise.”
    • You can get a chance to escape lack of vision by having expertiseblind spot
    • The need to process vast amounts of information is pressingInformationFlood

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