- I heard that in METIâs A Guide for Collaboration between Business Companies and R&D Ventures, Dr. Masushima uses the expression âcommodity of cashâ, but I havenât found it.
- It was on the slide.
- Collaboration between large companies and technology development ventures p.11
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Traditional companies may be putting up money, but startups are putting up technology and wisdom, and theyâre also doing the handiwork.
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It would be more fair to say that traditional companies only offer dough, a commodity that is ubiquitous.
- 2017 Masakazu Masushima
- basic stance on cooperation
- In order to avoid âopen innovation with just a mouthful,â it is necessary to understand the win-win structure from the perspective of capability on the part of traditional companies and start-ups.
- <What traditional companies need to understand
- Seeds of innovation are held by startups (= not by traditional companies)
- No technological or human legacy to build the âbest possible solution based on current technology trends
- Odds of innovation success are higher for startups (= more likely to fail in traditional firms)
- Startups attack areas that can produce results relatively quickly due to availability of funds.
- For innovation to become a thing, you have to do as much trial and error as quickly as possible to find the product market fit.
- [Startups with low failure costs due to the lack of reputation building, and low operating costs due to their small organization and underdeveloped structure, can reach innovation success by making rapid PDCA cycles through quick management decisions that take advantage of their small organization.
- Traditional companies cannot have what startups have.
- Strong leadership, small organization with quick decision making, low labor costs
- Low break-even point, so products can be produced even if the market is not large.
- Seeds of innovation are held by startups (= not by traditional companies)
- Collaboration
- In the case of ownership of IP and deliverables, by starting from a spirit of equality based on differences in capability, it is possible to create a system that is more flexible, more flexible, more flexible, and more flexible.
- Able to logically derive a win-win situation
- From the explanation so far, it is clear that the logic that âbecause money was paid, the intellectual property and artifacts belong to the one who paidâ is incorrect.
- Traditional companies may have the money, but startups have the technology, the smarts, and the hands.
- In fact, it would be more fair to say that traditional companies only offer the ubiquitous commodity of money.
- âSince intellectual property and artifacts are created as a result of mutual resource allocation, the results are the property of both parties, and the distribution of the results should be based on the idea of âmutual propertyâ and a fair distribution method should be considered.
- Once we reach the foundation of âequitable distribution,â we can create ZOPA (zone of possible agreement) to achieve marmalade distribution, since each of us wants different parts of the equation.
- <Example of ZOPA
- Traditional companies have an exclusive license for the specific field of application they wish to apply.
- Purchase a license option if you have an application that you may use in the future outside of your specific field.
- RoFR when licensing out to another entity in a different field or with a different product.
- Call options on IP that they said they would implement but did not
- â The point is to realize a rational distribution of intellectual property in accordance with logic, without the traditional corporate side suffering from the irrational âintellectual property covet disease. In order to achieve this, it is important to have a clear definition of âwhat they want to doâ and âwhat kind of strategy they are going to use for the collaboration.
- <Example of ZOPA
- From the explanation so far, it is clear that the logic that âbecause money was paid, the intellectual property and artifacts belong to the one who paidâ is incorrect.
relevance - Cash is weak capital
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