2018-01-20
-
The early adopters are a group of early adopters.
-
There is an accumulation effect of SOC in networking with that group (pointed out by tokoroten).
-
As it spreads, late majority comes in.
-
Human resource density becomes diluted and less useful.
-
Early adopters move to another SNS.
-
It is not limited to social networking sites. Communities of fans are also initially a group of early adopters, but as name recognition increases, the late majority joins and dilution occurs.
- The same principle may apply to [big business disease
- At the time of its founding, the company was a group of early adopters
- After becoming a large corporation, the late majority will join the company.
- The promotion of the late majority will affect some behavior.
-
Late majorities are associated with risk aversion tendencies - prospect theory
- When the expected value of utility increases slowly but with risk, the less risk-averse will enter the market sooner.
-
The social networking site where the old man came in, that’s the end of the problem, that can be explained by the SOC aspect of it.
-
In the early years, the network is converted to social capital because of all the early adopters.
-
When laggardly old men come in, they don’t increase social capital when they connect, but rather they mount up and suck up social capital.
shokai「 Nothingness gathers 」
-
[/shokai/ SNS optimization for each article attracts emptiness](https://scrapbox.io/shokai/ SNS optimization for each article attracts emptiness).
-
Backlash against the accumulation of social capital
- We destroyed the aristocracy and made it a democracy.
- Aristocracy is a system where certain SOC are inherited
- Causing a backlash of what you don’t have.
Pointing out that good networking can occur on the side that remains. https://twitter.com/kimura_yp/status/1458749568976244738?s=20
With all the mid-level and above creators who wanted to make money migrating to Youtube, Nico Nico Douga was left with only those who do what they want to do without regard to profit and those who enjoy doing it. As a result, the awkwardness that existed at the time of the start of the “Crisis Award” has disappeared, and Nico Nico Douga now seems to have come full circle, with an atmosphere similar to that of the early days of Nico Nico Douga.
2022-11-19 Formation of early adopter groups
This page is auto-translated from /nishio/SNSはなぜ栄枯盛衰するのか using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.