Why is laggard late?

interpretation

  • Products that will eventually reach 100% penetration
  • So utility should be higher than the amount.
  • So why didn’t I buy it in the first place?
  • It presumed that utility was not higher than the amount

There are two interpretations.

  • A: Each customer’s utility estimate is a point estimate, and the estimates vary from person to person.
  • B: The customer’s utility estimate is a distribution, and which point of the distribution is chosen as the representative value varies from person to person.
  • Advantages of B
    • Can express the convergence of anxiety due to lack of information as more information becomes available.
  • Disadvantages of B
    • There is no reason for the distribution to be shared across people.

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