The difference between tactics and strategy lies in the scale and time frame of the objective. - strategy (Strategy) - An overall plan to achieve long-term goals. - Focus on “what is to be accomplished.” - how and what - Establish major directions and objectives. - Example: Develop a new product line to increase market share.
- [Tactics
- A short-term action plan to specifically implement the strategy.
- Focus on “how to make it happen.”
- Involves daily activities and local goals.
- Example: Conduct a social networking ad campaign to promote a new product.
Relationships
- The strategy is the overall “Map” and provides direction.
- Tactics are specifically “the means of proceeding down the road” based on that map.
The two work together to effectively enable goal achievement.
This page is auto-translated from /nishio/戦術と戦略の違いは? using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.