gpt.iconThe difference between tactics and strategy lies in the scale and time frame of the objective. - strategyStrategy) - An overall plan to achieve long-term goals. - Focus on “what is to be accomplished.” - how and what - Establish major directions and objectives. - Example: Develop a new product line to increase market share.

  • [Tactics
    • A short-term action plan to specifically implement the strategy.
    • Focus on “how to make it happen.”
    • Involves daily activities and local goals.
    • Example: Conduct a social networking ad campaign to promote a new product.

Relationships

  • The strategy is the overall “Map” and provides direction.
  • Tactics are specifically “the means of proceeding down the road” based on that map.

The two work together to effectively enable goal achievement.


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