- Self-observation of the creation process can be found here: 20180502Self-observation log.
- I took it one step further by looking at the question, “What were books selling before the new Mach book?”
- A situation where Mr. A and Mr. B are in close proximity and Mr. B can observe Mr. A’s behavior as he teaches.
- First, Mr. A’s work is communicated non-verbally by Mr. B watching from the side.
- Commonality of experienceCollaboration
- By verbalizing how Mr. A interprets a common experience, a common interpretation is made.
- If left alone as it is, Mr. B will interpret it in his own way.
- When the person teaching and the person being taught are far apart and cannot be observed directly
- Common situations in books, etc.
- First, Mr. A verbalizes
- But at this time, experiences that are difficult to verbalize are left out.
- Raw experience may not be carried in book form
- It becomes an interpretation and verbalization of experience.
- It is an inferior learning format to the state of being able to co-observe.
- will scale.
- Effective in a situation where the number of people being educated is increasing faster than the number of people doing the educating.
- Mr. B, who has read a book that has been abstracted and verbalized, needs to connect that verbalized interpretation with his own experience
- Metaphors such as “fall into the belly,” “become flesh and blood,” etc.
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This “coupling with one’s own experience” is not easy
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So, the authors provide explanations in a simple way, include specific examples, use a novel format, or use a “comic book” format.
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This is a structure that is compromised to the reader by cost on the part of the author.
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That was fine in the days of mass production.
- Because the cost of authorship is borne by a large readership.
- When authors write “easy-to-understand books” at a cost, they sell more books for longer periods of time.
- Cost justified.
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Subdivision of fields
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Increased variety of products on the market
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The amount of readers per book has decreased
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Decrease the effect of signalling on books - when there is a legal tender currency, bad money drives out good money (Gresham’s Law)
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Emergence of the Internet
- The attractiveness of the book distribution channel has decreased compared to the quality, quantity, and speed of information distribution on the Internet.
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The incentive to do that on the part of the author is diminishing.
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Readers are also drowning in a flood of information.
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Agile and Waterfall
- Books are written without the customer (reader) in sight.
- this is a big deal
- Problem when a customer realizes after spending money to create it that it doesn’t exist.
- Related: Lean Startup.
- On the author’s part, I want to know the customer’s reaction as soon as possible.
- Introduction of reviewers, etc.
- The software industry was quick to arrive at a similar idea.
- Create and release releasable items as quickly as possible.
- Identify what needs to be created through dialogue with customers
liquidation
- What did the books sell?
- Abstracted concepts and helping readers combine abstracted concepts with their own experiences
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