• Self-observation of the creation process can be found here: 20180502Self-observation log.
  • I took it one step further by looking at the question, “What were books selling before the new Mach book?”

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  • A situation where Mr. A and Mr. B are in close proximity and Mr. B can observe Mr. A’s behavior as he teaches.
    • First, Mr. A’s work is communicated non-verbally by Mr. B watching from the side.
    • Commonality of experienceCollaboration
    • By verbalizing how Mr. A interprets a common experience, a common interpretation is made.
      • If left alone as it is, Mr. B will interpret it in his own way.

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  • When the person teaching and the person being taught are far apart and cannot be observed directly
    • Common situations in books, etc.
  • First, Mr. A verbalizes
    • But at this time, experiences that are difficult to verbalize are left out.
    • Raw experience may not be carried in book form
    • It becomes an interpretation and verbalization of experience.
  • It is an inferior learning format to the state of being able to co-observe.
    • will scale.
    • Effective in a situation where the number of people being educated is increasing faster than the number of people doing the educating.

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  • Mr. B, who has read a book that has been abstracted and verbalized, needs to connect that verbalized interpretation with his own experience
    • Metaphors such as “fall into the belly,” “become flesh and blood,” etc.

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  • This “coupling with one’s own experience” is not easy

  • So, the authors provide explanations in a simple way, include specific examples, use a novel format, or use a “comic book” format.

  • This is a structure that is compromised to the reader by cost on the part of the author.

  • That was fine in the days of mass production.

    • Because the cost of authorship is borne by a large readership.
    • When authors write “easy-to-understand books” at a cost, they sell more books for longer periods of time.
    • Cost justified.
  • Subdivision of fields

  • Increased variety of products on the market

  • The amount of readers per book has decreased

  • Decrease the effect of signalling on books - when there is a legal tender currency, bad money drives out good money (Gresham’s Law)

  • Emergence of the Internet

    • The attractiveness of the book distribution channel has decreased compared to the quality, quantity, and speed of information distribution on the Internet.
  • The incentive to do that on the part of the author is diminishing.

  • Readers are also drowning in a flood of information.

  • Agile and Waterfall

    • Books are written without the customer (reader) in sight.
    • this is a big deal
    • Problem when a customer realizes after spending money to create it that it doesn’t exist.
    • On the author’s part, I want to know the customer’s reaction as soon as possible.
      • Introduction of reviewers, etc.
    • The software industry was quick to arrive at a similar idea.
      • Create and release releasable items as quickly as possible.
      • Identify what needs to be created through dialogue with customers

liquidation

  • What did the books sell?
    • Abstracted concepts and helping readers combine abstracted concepts with their own experiences

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