- Jay Barney (1986)
- Competition includes “IO-type,” “Chamberlain-type,” and “Schumpeter-type” competition. - IO type - Michael Porter et al. Positionists - Strategically bring it to an oligopoly. - Chamberlain type - Barney et al. - RBV (Resource Based Theory) - Under some set rules, we aim to differentiate ourselves from each other and do our best by playing to our unique strengths. - Schumpeterian - innovation
http://www.dhbr.net/articles/-/3120?page=2
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