The title is not a summary.

- [[Title.]] should be a concise [[summary]] of the content

• Preferable to whom is the reader, the

• But it is not the reader who has the title [right to decide

• The author’s desire for attention, the publisher’s desire to sell a lot of copies, and many other factors can cause bias to shift from the “summary of the content.

• Book case study: seeFunny Japanese title

• In the case of blog titles, they are called “fishing titles” etc.

• Remarks: Title and doorplate are similar concepts

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