• Giving a starving man a fish will only starve him for a day.

  • Teach him to fish and he can eat for the rest of his life.

  • So instead of giving them fish, we should teach them how to fish. - Teach them to fish, not give them fish.

  • I’m hungry. Give me some fish.”

  • We don’t give them fish, we teach them how to fish.”

  • I’m too hungry for that!”The Parable of the Lumberjacks

  • Customers want fish.

  • Even if fishing is better in the long run, it is the customer’s responsibility not to seek it out

  • Should sell fish and make a profit - Sell the hole, not the drill.

  • Don’t ignore the time cost of catching fish.

  • Time in life is limited.

  • Time is more valuable than money.

  • Even if you can take the time to fish, you shouldn’t.

  • What can be bought should outsourcing.

  • Just because a customer wants fish doesn’t mean that what the customer really needs is fish.

  • If customers are starving, grains, etc. are preferable. - I need a fast horse.

Parable


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