Structured chaos

A method of alternating between outlandish ideas and logical thinking in order to achieve a 50:50 ratio

The key to this flexibility is what I call “Structured Chaos” (structured chaotic) thinking… Structure and chaos are 50:50… When I think my thinking has turned up an outlandish idea, the next step is to use that idea as a starting point to construct an oral logic. Conversely, from a logic idea, try to recall an extreme idea…

• SHIFT: The Art of Innovation

example

• Let’s build a new national stadium in Africa.”
• Next, Logical.
• Isn’t there some place in Tokyo where management costs can be reduced like in Africa?
  • →Oceanfront

After hearing this story, Nishio felt the process was similar to the diagram above

• Think of outlandish ideas by removing the constraints of feasibility.

• So, after coming up with an idea, I get a logical tweak that says, “That’s not feasible, is it?

• Then a logical breakdown of the “goodness” of the outlandish idea

• By breaking down attributes, a myriad of solutions are created by the combination of those attributes

• Select the feasible ones among them.

• way of thinking

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