The dual inheritance theory that humans are the product of both sociocultural evolution and biological evolution. Each factor has a separate selection mechanism and mode of transmission (biologically gene, the unit of cultural evolution is often called a meme) https://ja.wikipedia.org/wiki/社会文化的進化
- Changes in corporate culture could be described in the same way, through meme transmission and selection mechanisms.
- Cases where a company’s vision is posted on its website, but it does not become a culture.
- Is the vision replicated in the individual employee in the first place?
- For example, in the case of Cybozu, one of the memes is fairness, and when there is a discussion about whether to choose Plan A or Plan B, the conclusion may be “Plan A is more expensive, but it is fair and just, so we will choose Plan A. In this case, the “fairness” meme is replicated by the participants in the discussion.
- Two memes are selected by the “selection pressure” and “selection mechanism” of debate: “We should choose proposal A, which is costly but fair,” and “We should choose proposal B, which is less fair but less costly.”
- The “meme that disrespects fairness” is getting weeded out.
- This is the process of establishing a corporate culture
- Owned media create a common language.
- This too can be explained by memes.
- Memes are replicated by posting them on owned media.
- Also, by releasing a meme outside the company and having it praised, it becomes social proof that “this meme is not just a Galapagos concept that survives only within the company, but something that can be accepted by the outside community as well.
from [/villagepump/socio-cultural evolution](https://scrapbox.io/villagepump/socio-cultural evolution).
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