Shareholders should rather ignore them if they want innovation.

from Hatena2008-02-07 [“Ignore the Shareholders” — Former Cybozu President’s Innovation Theory Stuck in ‘LUNARR’ (1/2) - ITmedia News http://www.itmedia.co.jp/news/articles/0710/29/ news036.html]

“If you interact with the capital market, innovation will not happen 100%” //// If you want innovation, you should rather ignore the shareholder.

• Hmmm.

• This reminded me of “If I had asked my customers what they wanted, they’d have asked for a faster horse.” It reminded me of “If I had asked my customers what they wanted, they’d have asked for a faster horse” (Henry Ford).

  • What Ford is saying, in essence, is “ignore the needs of your customers.”

• That’s difficult. I wonder if that’s really the right thing to do.

• PS: Isn’t “Ignore your customers’ needs… I don’t think “customers don’t always know the best method to meet their needs.” I see you don’t ignore the need for “fast and comfortable transportation.” But if a customer says, “I want a fast horse,” you can’t just take it literally and research fast horses.

• Youchan

  • Henry Ford said that customers don’t always know what they want.
    They cannot want something that is unknown to them in the first place.
    I think this means that we should not listen to the voice of the customer, but rather give shape to what the customer really wants.

• coji

  • It’s like “Two Shoe Sales”. I think this is an important concept.

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