Risk Decision-making in the face of uncertainty

- decision-making in risk uncertainty

• Baruch Fischhoff (Author), John Kadvany (Author), Kazuya Nakatanai (Translator)

• Amazon

  • Risk-Benefit Tradeoff

    • Chauncey Starr.
    • Risk: Hourly probability of death
    • Benefit: Hourly economic impact
    • Showed that the risk is proportional to the cube of the benefit.
    • p.41
      • 

  • prospect theory

  • limited rationality

  • satisfication

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