Let’s focus on Product/User Fit, which comes before Product/Market Fit

Product/User Fit— Degree of fit between the product and the user

  • Product-User Fit: The extent to which you’ve built the right product for the right user.

    • Product-User Fit: How well did you make the right product for the right user?
  • “There was a Product/Market Fit in a small number of very early power user segments” is a more accurate way of saying “There was a Product/User Fit.”

    • The honest version of “we’ve got product-market fit on a small cohort of very early power users” is “we’ve got product-user fit.”

      • Some people would say that there was a Product-Market Fit just because it was accepted by a few power users, but it should be said that there was a Product-User Fit.

relevance - Use your own deliverables. - Make what you use.


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