On selling a product that does not yet exist

  • Dropbox MVP
    • Develop after confirming the presence of customers.
    • Positive perception.
  • People who sell items they don’t have on Mercury and then procure them after the sale.
    • Negatively perceived.
    • Procurement is done after confirming the presence of the customer.
  • What is the difference?
  • Kickstarter
    • Kickstarter with no intention of completing it
    • Kicstarter not completed as a result
  • Software vs. hardware?
    • Uncertainty in manufacturing?
    • If the uncertainty as to whether a customer exists is greater than the uncertainty as to whether it can be made, then the first step is to confirm the existence of the customer

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