Too many leaders think that what they are doing and why they are doing it should be obvious to everyone. No such thing. I think everyone understood what many leaders said they did. But no one understands. … To achieve results, you must spend time making yourself understood. P.30
What Leaders Should Do
It is not charisma that is important. … The first thing a leader should do is think through and define the mission of his or her organization. P.2
- What is mission?
What should be considered is what missions are valid (work) and what missions are not (don’t work). …The value of the mission is not in the beauty of the writing. It is in bringing about the right action (RIGHT ACTION). P.2
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