Sales_writing20 Write to you. Don’t write, “A computer with a high-performance battery for 8 hours of continuous operation.” Write, “can work for long hours even in cafes with no power supply.” In the former, subject is the product, whereas in the latter, the subject is the person. This is the basis of how to create benefits/benefits. You can be a muso just by learning this.
I see. Let’s give it a try.
- Product Description
- large text that appears in ads or brochures to catch the reader’s attention (in copywriting)
- use a person as the subject
- sales writing
Those connected by suggestions (delete them later if they don’t seem relevant)
This page is auto-translated from /nishio/商品ではなく人を主語にせよ using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.