- Knowledge of [[science]] does not affect the natural phenomena that are the subject of science, but knowledge of [[business administration]] affects the management that managers do in the world.
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They are part of the system, not bystanders.
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Writings by Drucker, Matsushita and others are important not only because they are hypotheses written by insightful people, but also because they are read by many managers and have an impact on the world’s management.
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The principle of social proof
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