Startups have a resource shortage compared to large companies, but this is a structural advantage in realizing innovation.
- We can build the best solution with the technology available at this time.
- We don’t have existing products that we have to worry about or previously acquired human resources that we have to work out how to utilize.
- Cost of Failure is low because there is no pressure from large companies to “[Don’t tarnish the sign.
- Low operating costs due to the small size of the organization
- This is advantageous in situations where you have to find a product market fit through high-speed trial-and-error.
- Low fixed costs mean a low break-even point, and products can be produced even if the market is not large.
https://www.slideshare.net/masamasujima/ss-81251408 p.6
- This sentence on p. 7 summarizes
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The “absence” is a structural strength for innovation realization.
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relevance
- Same as guerrilla warfare in that you have to fight with insufficient resources.
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