[Yomoyamonogatari A Thousand and One and the Law of the Joshua Tree|pepeprism|note]

Joshua Tree Law (Joshua Tree Principal) is an episode introduced at the beginning of The Non Designer’s Design Book *1, a famous manual on document layout design, which goes as follows .

  • Robin Williams*2 first learned of the Joshua Tree while browsing through a botanical reference book at his town library. The tree described in the book with a picture was something he had never seen before in the town where he had lived for a long time.

  • However, Robin Williams discovers the Joshua Tree everywhere on his way home from the library. A tree he thought he had never seen before…

  • The Non Designer’s Design Book

What this episode shows is that “once you know its name, you see it.” Another way to put it is, “Once you don’t know its name, you don’t recognize it.”

Name is the first thing to be recognized and share with others

relevance - I can’t recognize a language I can’t read.


This page is auto-translated from /nishio/名前があることで初めて認知される using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.