When we think of the Barnum effect, we think of value as an attribute of the answer, but in fact it is an attribute of the interaction because the value is created by the idea that the answer provokes in the receiver.

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  • 1: You are trying to determine its value by looking at A alone.
  • 2: Looking at the interaction between A and B and trying to determine its value
  • The former implicitly assumes that “value” is a property attributed to A
  • The latter believes that “value” is neither A nor B, but a property attributed to the interaction.

interaction= interaction. X’s attribute = property that belonging to X


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