• Both innovation and (the) market (as a concept) have fluffy definitions.

  • The process of creating something new and having a significant impact on society.

  • The process by which something that does not yet exist (0) is created (1) and becomes something that has a significant impact on society (100).

  • Of this process, the 0 to 1 process occurs within the individual - IDEA is born in the individual.

  • Whether or not the idea will grow into something bigger.

    • It is important to communicate ideas to others
    • Good ideas get the attention of others, get feedback for improvement, and grow see How to Create Ideas.
    • I call this “exposing it to others’ evaluations and trying to see if you can get feedback on improvement” “market evaluation”.
    • In that sense, the 1 to 100 process happens in the market.
  • I call the 0 to 100 process innovation.

    • Some call 0 to 1 innovation.

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