Kaz Toyama (Facebook)

I know there has been a lot of buzz about Inamori’s beef bowl entertainment and other stories on the occasion of his passing, but there are two sides to the Inamori image: one is that of a real businessperson, an inedible old man (I liked and appreciated this side, so I went and asked him to head JAL), and the other is a somewhat contrived (he himself helped direct it!?) idol. There are two sides: the idolatrous and the idolatrous. Shallow journalists jump on the latter and the world accepts it, so this series of reports was mostly on the latter side. However, I have observed that the image of the manager who is very strict with money and bills and is tough and aggressive, and the image of the god who talks about the spirit of [“Revere heaven, love people. In my mind, the former was the objective, and the latter was a tool for self-control as a manager and for mind management of employees to realize the former. It was a person of Cyclical Management Theory who came back to the latter. I respected Mr. Inamori’s true greatness, which was similar to that of Konosuke Matsushita. At the same time, I have never tried to imitate him because it is impossible for me to have that duality and contradictory management style, especially to deify myself or to be deified by others. That is why I went to ask him to rebuild JAL. I also understand the story of the beef bowls very closely. I don’t think there is a 40-fold difference in taste and satisfaction between a 20,000 yen kaiseki meal and a 500 yen beef bowl at Yoshinoya in the first place, and for Mr. Inamori personally, this difference in price is an error, so the effect of the entertainment and the story of the business is to make a decent and sustainable profit at that price. Yoshinoya, which has survived bankruptcy, could have used that location because it could tell a lot more. Inamori-san, whom I appreciate, is a super pragmatist who does that kind of calculation.

I guess this is what beef bowl entertainment is all about.


This page is auto-translated from /nishio/稲盛プラグマティスト像 using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.